Hotel Chadstone Melbourne — part of the prestigious MGallery by Sofitel collection — came to Painting Towns looking for a social media partner who could match the sophistication of their brand while driving engagement, awareness, and bookings.

We were brought on to manage the hotel’s end-to-end social media presence: from strategy, content production, and influencer partnerships through to day-to-day management.

We led seasonal shoots across the hotel’s spaces — from the luxe suites to the iconic rooftop bar — capturing moments that felt aspirational, but never staged. Our direction blended natural light, rich tones, and elegant compositions to hero the experience, not just the amenities.